Texas Capital is the first full-service financial firm founded and headquartered in Texas. Our team was tasked to help elevate Texas Capital Bank brand — from voice, photography, collateral, and service — we collaborated toward a shared goal to create a brand identity that evoked our mission to embolden greatness in all.
The new brand identity balances sophistication and swagger, premier and approachability for a consistent, flexible system that informs and inspires.
To visually encapsulate this story we incorporated storytelling through out the brand book. The result was putting together a library of assets that provoke modernity, industry, collaboration and credibility.
Testimonial Video
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