Since launching the brand in 2018, direct mail marketing has been Mission Lane’s primary acquisition channel for their Visa-backed credit card. Mission Lane was wanting to grow their creative library, explore new formats, and further understand responsive drivers within their marketing stage risk groups.
The direct mail program was scaling rapidly, which required more creative kits on the shelf, ready to pull when there’s space in direct mail campaigns.
I had the opportunity to develop 2 of the 7 new direct mail kits taking into consideration the consumer who had recently received an offer from Mission Lane.
I had the opportunity to develop 2 of the 7 new direct mail kits taking into consideration the consumer who had recently received an offer from Mission Lane.
