Some brands don't need to be invented.
They just need to be honored.
They just need to be honored.
When Texas Capital partnered with Lucchese, it wasn’t about name recognition. It was about shared values: craft, pride, and the long-game mindset it takes to build something that lasts.
My role shifted from building a visual system to capturing a human story. I helped create the concept and structure for this series of testimonial videos.
We focused on real voices and real details: the hands, the materials, the process, the reasons behind the work. The kind of craft you can’t rush.
The final films weren’t just marketing. They were proof. Proof that success in Texas doesn’t have to be flashy... it can be built with intention, and still feel premium.
The final films weren’t just marketing. They were proof. Proof that success in Texas doesn’t have to be flashy... it can be built with intention, and still feel premium.
My role (as a Junior Art Director): helped shape the creative approach, under creative direction from Roneka Patterson and collaborated on story structure with Melissa Flandreau, framing, and supported the production and post direction to ensure the final films felt honest, elevated, and on brand.
Now some fun behind the scenes thinking and shooting!
